Introduction
Define Your Business & Target Audience
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Download - Define your Business Worksheet
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Define Your Purpose (4:03)
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Case Study: 3 Brand's Purpose (5:25)
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Position Your Brand (4:06)
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Case Study: Amazon and Harley Davidson Positioning Statements (3:05)
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Unique Selling Proposition (6:01)
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Personality: What's Yours? (1:49)
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Case Study: 3+ Brands Show Their Personality (6:54)
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Find Your Audience (4:57)
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Validate Your Business Idea (8:30)
Brand Identity
Websites
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What is a Domain? (2:40)
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Finding the Perfect Domain Name (2:56)
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Purchasing your Domain Name (1:28)
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What is Web Hosting? (3:12)
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Signing for Web Hosting for 1 Cent! (5:17)
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Pointing your Domain to your Hosting (2:55)
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WordPress Installation (2:43)
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Changing some Settings (1:20)
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What are Themes? (0:43)
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Before Installing our Theme
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Installing our Theme
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Customizing our Theme (22:54)
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Creating Menus (2:27)
Email Marketing
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Easy Email Marketing Funnels (6:51)
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Email Marketing Tools (4:09)
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Create a Lead Magnet (7:26)
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Add Opt-In Forms to Your Website (5:34)
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Segment and Tag Your Audience (5:10)
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Create Email Sequences (13:06)
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Write Better Email Subject Lines (3:54)
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Use Reports to Analyze Success (7:05)
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Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week (5:32)
Copywriting & Blogging
YouTube
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YouTube Basics (6:39)
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Case Study: Phil's YouTube Sales Funnel (4:43)
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YouTube SEO - Watch Time vs. Views (3:33)
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Keyword Research for YouTube Videos (5:39)
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Start Your New Channel (2:59)
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Channel Art and Icon (7:23)
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Channel Description (2:41)
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Customize Your Channel Design (4:26)
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Add a Channel Trailer (2:29)
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YouTube Channel Settings and Verification (6:34)
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Upload Defaults, Featured Content, and Channel Branding (6:01)
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Uploading Videos + Titles, Tags, Description (11:41)
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Adding YouTube Cards and End Screens (7:53)
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Use YouTube Analytics to Grow Your Channel (6:08)
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Quickly Respond to Fans with the Community Tab (2:17)
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Live Streaming with YouTube Live (4:07)
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Free Music on YouTube (1:37)
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Create a YouTube Ad (5:09)
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Spy on Competition with Social Blade (4:02)
Video Marketing
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Video Marketing Basics (3:36)
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Video Equipment for Beginners (8:28)
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Tools to Make Your Videos More Pro (4:02)
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Structure a Video that Sells (4:19)
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Intro to Video Production Bootcamp (1:04)
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You Need These Things to Make a Great Video (3:17)
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Create the RIGHT Video for Your Brand (2:47)
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Come Up with a GREAT Video Idea (5:05)
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Plan Your Video (3:30)
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Intro to Equipment (1:34)
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Camera Options (6:00)
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Microphone Options (4:37)
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Lighting Options (1:55)
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Editing Tools (2:11)
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Exposing Your Shot (5:25)
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Compose Your Shots (4:25)
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Filming Yourself (1:09)
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Getting the Right Shot (3:43)
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Choose a Background (2:32)
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Phil's Office Setup (2:54)
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Shoot with your Smartphone (5:10)
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Choose the Right Microphone (3:21)
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Record Better Audio in Any Environment (1:27)
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Basic Video Lighting: 3-Point Lighting (7:26)
Facebook Groups
Facebook Pages
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Why Facebook Pages are Important for your Business (1:09)
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Creating a Stunning Facebook page for your Business (8:57)
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Adding Essential information to your Facebook Page (10:39)
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Selecting your Profile Image (4:29)
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Creating Professional Facebook Cover Image for your Pages (12:03)
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Creating a captivating Facebook Page Description using the absolute Best Keywords (2:42)
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Getting your Facebook Page Username & URL (2:45)
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Setting up your Facebook Page Target Audience (6:48)
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Facebook Page Apps to increase fans engagement (8:05)
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Top 9 Ways to Monetize your Facebook Page (11:58)
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Exploring Publishing tools (10:12)
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Scheduling Facebook posts (4:43)
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Facebook Call-To-Action Button (9:28)
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How to Spy your Competitors on Facebook (11:01)
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How to Guarantee your fans see all your posts (9:32)
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Exploring Facebook Insights (12:19)
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Promoting your Facebook Page (10:33)
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4 Unlimited sources of royalty free images (12:19)
Facebook Ads
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Introduction to Facebook Ads (1:12)
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Introduction to the Facebook Ads Manager (5:53)
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Setting up Your Payment Account for Ads (1:54)
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Defining Your Target Audience (12:13)
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Level 1 - Creating the Ad (5:24)
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Level 1 - Boosting your Post (8:36)
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Level 2 - Creating your Ad in the Ads Manager (11:24)
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Tips to Have Your Ads Approved (3:24)
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Analyzing Results (11:24)
Facebook Retargeting
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What is Facebook Retargeting and Why is Important for you (4:50)
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Creating a Facebook Pixel (5:28)
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Installing the Pixel in Wordpress (4:31)
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Installing the Pixel in Other Websites (non-wordpress) (2:27)
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Testing the Facebook Pixel (3:53)
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Creating your first audience with the Pixel (3:40)
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Advanced Audience Creation (13:45)
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"Your Audience is too Small" (1:50)
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Creating your Optimized Facebook Ad with the Pixel (10:38)
Facebook for Local Business
Google Adwords
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Google Adwords for your Business (1:47)
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How Google Adwords Works (2:53)
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Example of Ads that we are creating (4:27)
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Setting up your Adwords Account (6:51)
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Exploring the Adwords Interface (5:14)
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Discovering the Best Keywords (11:14)
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Creating a Google Adwords Search Campaign (6:10)
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Selecting your Audience (3:32)
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Choosing your Bid settings for Google Adwords (4:21)
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Creating an Ad group and Adding Keywords (3:42)
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Finalizing your Google Adwords Ad (6:14)
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Managing your Google Ads Campaigns and Analytics (3:02)
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Creating a YouTube Ad with Google Adwords (9:57)
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Your Next Steps... (0:42)
Google Analytics
Twitter
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Why Twitter and how it can help your business growth (1:47)
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Choosing the best username or Twitter Handle (6:27)
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4 Tips to Choose your Twitter Handle (2:00)
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Creating a Twitter Account (4:53)
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Creating an Outstanding Twitter profile page (3:46)
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Adding your Profile and Header Photo (9:33)
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Writing an optimized Twitter Bio (10:43)
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Pin the most important tweet for your Audience (6:17)
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Connecting with other influencers (5:36)
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Twitter Hashtags (5:41)
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Growing your Twitter presence with Jooicer (9:04)
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Add Twitter Buttons to your Website (9:58)
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Add Twitter widgets to your website (6:51)
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Twitter Ads - Creating Your Ads Account and Campaign (9:31)
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Twitter Ads - Adding your Payment Method (1:21)
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Twitter Ads - Creating other Twitter Ads (2:19)
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Twitter Ads - Promoting a Tweet (1:51)
Instagram
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Why Instagram and how it can help your business grow (3:42)
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Instagram for Business - Whats our strategy (4:21)
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Create an Instagram for Business profile (3:51)
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#1 Building a Killer Instagram Profile (2:42)
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#2 Building a Killer Instagram Profile (3:57)
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#3 Building a Killer Instagram Profile (5:04)
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#4 Building a Killer Instagram Profile (1:33)
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Accessing the Ads Manager (2:36)
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Creating your First Instagram Ad (3:58)
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Creating you Instagram Ad inside the App (7:44)
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Important Tips to have a successful Ad on Instagram (4:46)
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#1 Mistakes People Make on Instagram (2:19)
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#2 Mistakes People Make on Instagram (1:13)
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#3 Mistakes People Make on Instagram (2:01)
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#4 Mistakes People Make on Instagram (0:51)
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#5 Mistakes People Make on Instagram (1:04)
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#6 Mistakes People Make on Instagram (0:51)
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Tools to create Instagram photos (4:22)
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Creating Viral Instagram Photos (13:20)
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Instagram Live and Instagram Stories (4:07)
Pinterest
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Why Pinterest and how it can help your business grow (3:15)
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Opening a Pinterest Business Account (3:14)
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Linking Pinterest with your Website and getting a Verified account (4:56)
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Linking Pinterest with other Social Media platforms (2:04)
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Optimizing your Pinterest Profile (8:51)
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Creating Boards (9:21)
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Using Secret Boards (3:00)
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The Powerful Pinterest notification (1:18)
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Adding Pinterest chrome extension (3:21)
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Adding Pinterest to your Website (13:36)
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Pinterest Ads - Getting started (3:02)
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Pinterest Ads Panel overview (2:46)
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Creating a Pinterest Ad (13:05)
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Creating Pinterest Ads Fast (3:05)
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Pinterest Analytics (2:00)
LinkedIn
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Welcome to LinkedIn Marketing (1:39)
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Setting up your LinkedIn account (6:25)
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Adding Experience, Skills, Accomplishment to your LinkedIn profile (3:21)
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Adding a professional Background photo (4:06)
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Adding media to your LinkedIn profile (6:00)
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Changing your LinkedIn URL (3:29)
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Adding your Website to LinkedIn (6:22)
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Creating Shareable contento on LinkedIn (4:07)
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LinkedIn Company Pages Examples (5:29)
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Creating a LinkedIn Company Page (2:22)
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Managing your LinkedIn Company Page (7:08)
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Publishing content in your LinkedIn company page (4:10)
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Getting $50 in LinkedIn Ads Credits (2:39)
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LinkedIn Ads Introduction (2:56)
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Creating a LinkedIn Sponsored Content Ad (11:46)
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Waiting for LinkedIn Ad approval (0:45)
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Creating a LinkedIn Text Ads Campaign (6:52)
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Creating a LinkedIn Sponsored InMail Campaign (9:08)
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Quick view oat the LinkedIn Campaign manager (3:09)
Periscope
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What is Periscope (1:07)
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Creating your Periscope Account (6:35)
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Using your Periscope Description as a Marketing Tool (4:22)
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Using Periscope like a Pro (10:59)
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Live Scope Stats (3:37)
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How Often to Periscope (4:15)
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Ideal Periscope Session Length (2:50)
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Using Powerful titles in your Scopes (2:20)
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Getting Feedback from your Audience (3:32)
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Using your Scopes in other channels (5:34)
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Optional Equipment that will make your scopes looks professional (5:10)
Social Media Live Streaming
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Using Social media Streaming to Grow your Business (2:07)
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Basic Equipment for Social Media Streaming (8:41)
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Planning an Irresistible Live Streaming Session (9:42)
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Facebook Live Basics (5:03)
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Running a Facebook Live Session from your Smartphone (6:47)
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Sharing our Facebook Live Session (2:43)
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3 ways to Reuse your Facebook Live Sessions (5:27)
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YouTube Live Basics (2:17)
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Running a YouTube Live form your Smartphone (4:40)
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Instagram Live (3:09)
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Periscope Live (3:17)
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Introduction to OBS Broadcaster software (3:19)
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Setting up your OBS software (10:56)
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Using OBS Studio Mode (4:51)
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Facebook Live Streaming with OBS (12:23)
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YouTube Live Streaming with OBS (6:59)
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Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)
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Other awesome software for Live Streaming (8:03)
Podcasting
Live Q&A Replays
Conclusion
