Define Your Purpose | Diego Davila Academy

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Digital Marketing Masterclass

Introduction

Welcome! Let's do This! (1:32)
Download - The Ultimate Digital Marketing Checklist
Digital Marketing Strategy in 10 Minutes (9:27)

Define Your Business & Target Audience

Download - Define your Business Worksheet
Define Your Purpose (4:03)
Case Study: 3 Brand's Purpose (5:25)
Position Your Brand (4:06)
Case Study: Amazon and Harley Davidson Positioning Statements (3:05)
Unique Selling Proposition (6:01)
Personality: What's Yours? (1:49)
Case Study: 3+ Brands Show Their Personality (6:54)
Find Your Audience (4:57)
Validate Your Business Idea (8:30)

Brand Identity

Branding Basics (2:27)
Case Study: 3 Companies with Great 'Brand' Strategies (4:43)
Tools for Creating Graphics (7:39)
Quick Canva Tutorial (10:35)
Quick Photoshop Tutorial (26:10)

Websites

What is a Domain? (2:40)
Finding the Perfect Domain Name (2:56)
Purchasing your Domain Name (1:28)
What is Web Hosting? (3:12)
Signing for Web Hosting for 1 Cent! (5:17)
Pointing your Domain to your Hosting (2:55)
WordPress Installation (2:43)
Changing some Settings (1:20)
What are Themes? (0:43)
Before Installing our Theme
Installing our Theme
Customizing our Theme (22:54)
Creating Menus (2:27)

Email Marketing

Easy Email Marketing Funnels (6:51)
Email Marketing Tools (4:09)
Create a Lead Magnet (7:26)
Add Opt-In Forms to Your Website (5:34)
Segment and Tag Your Audience (5:10)
Create Email Sequences (13:06)
Write Better Email Subject Lines (3:54)
Use Reports to Analyze Success (7:05)
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week (5:32)

Copywriting & Blogging

Copywriting Basics (2:19)
A.I.D.A. (5:31)
Case Study: A Sales Page That Works (8:14)
10 Commandments of Copywriting (6:42)
Write Better Headlines (5:21)
Write Quality Articles (6:17)
Optimize Your Website SEO (5:23)

YouTube

YouTube Basics (6:39)
Case Study: Phil's YouTube Sales Funnel (4:43)
YouTube SEO - Watch Time vs. Views (3:33)
Keyword Research for YouTube Videos (5:39)
Start Your New Channel (2:59)
Channel Art and Icon (7:23)
Channel Description (2:41)
Customize Your Channel Design (4:26)
Add a Channel Trailer (2:29)
YouTube Channel Settings and Verification (6:34)
Upload Defaults, Featured Content, and Channel Branding (6:01)
Uploading Videos + Titles, Tags, Description (11:41)
Adding YouTube Cards and End Screens (7:53)
Use YouTube Analytics to Grow Your Channel (6:08)
Quickly Respond to Fans with the Community Tab (2:17)
Live Streaming with YouTube Live (4:07)
Free Music on YouTube (1:37)
Create a YouTube Ad (5:09)
Spy on Competition with Social Blade (4:02)

Video Marketing

Video Marketing Basics (3:36)
Video Equipment for Beginners (8:28)
Tools to Make Your Videos More Pro (4:02)
Structure a Video that Sells (4:19)
Intro to Video Production Bootcamp (1:04)
You Need These Things to Make a Great Video (3:17)
Create the RIGHT Video for Your Brand (2:47)
Come Up with a GREAT Video Idea (5:05)
Plan Your Video (3:30)
Intro to Equipment (1:34)
Camera Options (6:00)
Microphone Options (4:37)
Lighting Options (1:55)
Editing Tools (2:11)
Exposing Your Shot (5:25)
Compose Your Shots (4:25)
Filming Yourself (1:09)
Getting the Right Shot (3:43)
Choose a Background (2:32)
Phil's Office Setup (2:54)
Shoot with your Smartphone (5:10)
Choose the Right Microphone (3:21)
Record Better Audio in Any Environment (1:27)
Basic Video Lighting: 3-Point Lighting (7:26)

Facebook Groups

Why Facebook Groups? (2:19)
Start a Facebook Group for Your Audience (11:26)
Facebook Group Tips: Grow an Engaged Audience (8:24)
Posting Types, Live Streaming to Groups, and Scheduling Posts (3:34)

Facebook Pages

Why Facebook Pages are Important for your Business (1:09)
Creating a Stunning Facebook page for your Business (8:57)
Adding Essential information to your Facebook Page (10:39)
Selecting your Profile Image (4:29)
Creating Professional Facebook Cover Image for your Pages (12:03)
Creating a captivating Facebook Page Description using the absolute Best Keywords (2:42)
Getting your Facebook Page Username & URL (2:45)
Setting up your Facebook Page Target Audience (6:48)
Facebook Page Apps to increase fans engagement (8:05)
Top 9 Ways to Monetize your Facebook Page (11:58)
Exploring Publishing tools (10:12)
Scheduling Facebook posts (4:43)
Facebook Call-To-Action Button (9:28)
How to Spy your Competitors on Facebook (11:01)
How to Guarantee your fans see all your posts (9:32)
Exploring Facebook Insights (12:19)
Promoting your Facebook Page (10:33)
4 Unlimited sources of royalty free images (12:19)

Facebook Ads

Introduction to Facebook Ads (1:12)
Introduction to the Facebook Ads Manager (5:53)
Setting up Your Payment Account for Ads (1:54)
Defining Your Target Audience (12:13)
Level 1 - Creating the Ad (5:24)
Level 1 - Boosting your Post (8:36)
Level 2 - Creating your Ad in the Ads Manager (11:24)
Tips to Have Your Ads Approved (3:24)
Analyzing Results (11:24)

Facebook Retargeting

What is Facebook Retargeting and Why is Important for you (4:50)
Creating a Facebook Pixel (5:28)
Installing the Pixel in Wordpress (4:31)
Installing the Pixel in Other Websites (non-wordpress) (2:27)
Testing the Facebook Pixel (3:53)
Creating your first audience with the Pixel (3:40)
Advanced Audience Creation (13:45)
"Your Audience is too Small" (1:50)
Creating your Optimized Facebook Ad with the Pixel (10:38)

Facebook for Local Business

How Facebook Ads can Help you if you have a Local Business (6:23)
This is the Plan for your Local Business (7:33)
Reaching people around your Business (10:23)
Creating Your local Business Facebook Ad (10:27)

Google Adwords

Google Adwords for your Business (1:47)
How Google Adwords Works (2:53)
Example of Ads that we are creating (4:27)
Setting up your Adwords Account (6:51)
Exploring the Adwords Interface (5:14)
Discovering the Best Keywords (11:14)
Creating a Google Adwords Search Campaign (6:10)
Selecting your Audience (3:32)
Choosing your Bid settings for Google Adwords (4:21)
Creating an Ad group and Adding Keywords (3:42)
Finalizing your Google Adwords Ad (6:14)
Managing your Google Ads Campaigns and Analytics (3:02)
Creating a YouTube Ad with Google Adwords (9:57)
Your Next Steps... (0:42)

Google Analytics

Setting Up Google Analytics (5:32)
Navigating the Google Analytics Dashboard (6:34)
Know Your Audience with Analytics (5:35)
User Acquisition and Behavior Flow (13:17)
See Where Visitors Click with Page Analytics (4:40)
User Behavior and Site Speed (4:00)
Setting Up Goals in Google Analytics (3:09)

Twitter

Why Twitter and how it can help your business growth (1:47)
Choosing the best username or Twitter Handle (6:27)
4 Tips to Choose your Twitter Handle (2:00)
Creating a Twitter Account (4:53)
Creating an Outstanding Twitter profile page (3:46)
Adding your Profile and Header Photo (9:33)
Writing an optimized Twitter Bio (10:43)
Pin the most important tweet for your Audience (6:17)
Connecting with other influencers (5:36)
Twitter Hashtags (5:41)
Growing your Twitter presence with Jooicer (9:04)
Add Twitter Buttons to your Website (9:58)
Add Twitter widgets to your website (6:51)
Twitter Ads - Creating Your Ads Account and Campaign (9:31)
Twitter Ads - Adding your Payment Method (1:21)
Twitter Ads - Creating other Twitter Ads (2:19)
Twitter Ads - Promoting a Tweet (1:51)

Instagram

Why Instagram and how it can help your business grow (3:42)
Instagram for Business - Whats our strategy (4:21)
Create an Instagram for Business profile (3:51)
#1 Building a Killer Instagram Profile (2:42)
#2 Building a Killer Instagram Profile (3:57)
#3 Building a Killer Instagram Profile (5:04)
#4 Building a Killer Instagram Profile (1:33)
Accessing the Ads Manager (2:36)
Creating your First Instagram Ad (3:58)
Creating you Instagram Ad inside the App (7:44)
Important Tips to have a successful Ad on Instagram (4:46)
#1 Mistakes People Make on Instagram (2:19)
#2 Mistakes People Make on Instagram (1:13)
#3 Mistakes People Make on Instagram (2:01)
#4 Mistakes People Make on Instagram (0:51)
#5 Mistakes People Make on Instagram (1:04)
#6 Mistakes People Make on Instagram (0:51)
Tools to create Instagram photos (4:22)
Creating Viral Instagram Photos (13:20)
Instagram Live and Instagram Stories (4:07)

Pinterest

Why Pinterest and how it can help your business grow (3:15)
Opening a Pinterest Business Account (3:14)
Linking Pinterest with your Website and getting a Verified account (4:56)
Linking Pinterest with other Social Media platforms (2:04)
Optimizing your Pinterest Profile (8:51)
Creating Boards (9:21)
Using Secret Boards (3:00)
The Powerful Pinterest notification (1:18)
Adding Pinterest chrome extension (3:21)
Adding Pinterest to your Website (13:36)
Pinterest Ads - Getting started (3:02)
Pinterest Ads Panel overview (2:46)
Creating a Pinterest Ad (13:05)
Creating Pinterest Ads Fast (3:05)
Pinterest Analytics (2:00)

LinkedIn

Welcome to LinkedIn Marketing (1:39)
Setting up your LinkedIn account (6:25)
Adding Experience, Skills, Accomplishment to your LinkedIn profile (3:21)
Adding a professional Background photo (4:06)
Adding media to your LinkedIn profile (6:00)
Changing your LinkedIn URL (3:29)
Adding your Website to LinkedIn (6:22)
Creating Shareable contento on LinkedIn (4:07)
LinkedIn Company Pages Examples (5:29)
Creating a LinkedIn Company Page (2:22)
Managing your LinkedIn Company Page (7:08)
Publishing content in your LinkedIn company page (4:10)
Getting $50 in LinkedIn Ads Credits (2:39)
LinkedIn Ads Introduction (2:56)
Creating a LinkedIn Sponsored Content Ad (11:46)
Waiting for LinkedIn Ad approval (0:45)
Creating a LinkedIn Text Ads Campaign (6:52)
Creating a LinkedIn Sponsored InMail Campaign (9:08)
Quick view oat the LinkedIn Campaign manager (3:09)

Periscope

What is Periscope (1:07)
Creating your Periscope Account (6:35)
Using your Periscope Description as a Marketing Tool (4:22)
Using Periscope like a Pro (10:59)
Live Scope Stats (3:37)
How Often to Periscope (4:15)
Ideal Periscope Session Length (2:50)
Using Powerful titles in your Scopes (2:20)
Getting Feedback from your Audience (3:32)
Using your Scopes in other channels (5:34)
Optional Equipment that will make your scopes looks professional (5:10)

Social Media Live Streaming

Using Social media Streaming to Grow your Business (2:07)
Basic Equipment for Social Media Streaming (8:41)
Planning an Irresistible Live Streaming Session (9:42)
Facebook Live Basics (5:03)
Running a Facebook Live Session from your Smartphone (6:47)
Sharing our Facebook Live Session (2:43)
3 ways to Reuse your Facebook Live Sessions (5:27)
YouTube Live Basics (2:17)
Running a YouTube Live form your Smartphone (4:40)
Instagram Live (3:09)
Periscope Live (3:17)
Introduction to OBS Broadcaster software (3:19)
Setting up your OBS software (10:56)
Using OBS Studio Mode (4:51)
Facebook Live Streaming with OBS (12:23)
YouTube Live Streaming with OBS (6:59)
Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)
Other awesome software for Live Streaming (8:03)

Podcasting

Why Podcasting? (3:11)
Podcasting Tools (6:41)
Hosting Your Podcast with Libsyn (7:27)
Adding ID3 Tags to Your MP3 with ID3 Editor (3:16)
Submitting your Podcast to iTunes (2:18)
Validate Your Podcast Feed (0:57)
Outsourcing Podcast Work (2:17)

Quora

Why Quora? (2:57)
Finding , Answering, and Optimizing Your Quora Answers (3:20)

Live Q&A Replays

Live Q&A #1 (69:29)
Live Q&A #2 (62:40)

Conclusion

Thank You! (1:46)

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Define Your Purpose

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